What is your product?: 
Hudnott’s curiously delicious hand-crafted natural concoctions, created in small batches in Devon.  

Hudnott’s are premium products.  They are not only beautifully presented in their recycled glass bottles, with hand-stamped labels, wooden cork stopper which are crowned with a hand-stamped wax seal, but also taste great.

Unhurried filtering and ageing before bottling give these unique blends their extraordinary charm.

Brimming with intrigue, each variety combines natural ingredients with an alcohol base to tantalise and delight the taste buds.

Currently available: Blackberry Gin, Elderflower Gin, Lemon Gin, Coffee Rum, Blackcurrant Rum, Grapefruit Vodka, Redcurrant Vodka, Raspberry Brandy

Why did you start your own food/drink product?: 
I enjoyed foraging and using my allotment to create delicious concoctions. My spirit drink experimentations were the ones that were best received by friends, family and work colleagues and when everyone started asking for bottles to have for themselves and give as presents I realised what great products I was creating and decided to share them with the world!

What is a typical day like for you?:
I currently run Hudnott’s part-time as I’m a full-time mum and previously I’ve worked full-time alongside the setting up and running of Hudnott’s. I generally get accounts, paperwork and emails done in evenings and all the batch creation, bottling and events take up the weekends.

What has been your biggest challenge with regards to your business?:
Getting my products out in the world!

It’s taken 6 years to build up a list of events that are profitable to attend and not too expensive with the stall fees.

Trying to find stockists is difficult as they all take a lot of chasing with phone calls and emails all of which take up a lot of time – which I am in short supply of!

Online presence is also a gamble. I’m in the process of having a professional website built with all the relevant links to social media and SEO in the hope that it will boost my online sales.

What aspect do you enjoy most about your business?
I enjoy everything practical from making the batches to selling to my customers.  I especially like the reactions from people at events and like to challenge people with new drinks they may not have tried elsewhere.  I have many customers who avoid Hudnott’s raspberry brandy as they don’t like brandy (many are gin drinkers) but after tasting the delicious raspberry concoction end up buying it!

Is there anything you would do differently if you started over again?
No.  Hudnott’s has had many ups and downs but all of them have been valuable learning experience.

Do you have any advice for people wanting to start their own food or drink buisiness?
Talk to as many different traders in the field as possible.  Try and use services from providers that have been recommended by other traders to prevent being taken for a ride – which can often be both disruptive and expensive.

What are your plans for the future?
I would love Hudnott’s to become Nationally recognised within the next couple of years but know that this would take a lot of capital investment in marketing.  So if there is any investors out there who would like to invest in Hudnott’s please get in touch or I may need to go on Dragons Den!!!

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