What is your product?: 
I am about all home baked gluten free products.  Using only lovely natural ingredients and no additives.  Focusing on flavour and wholesome food.  My products are largely sweet bakes and breads but I also do salad pots and raw vegetable hummus.

There is no comparison to the gluten free products you get on the supermarket shelf.

Why did you start your own food/drink product?: 
I started my own food business because I love nothing more than being in the kitchen creating culinary delights.  I also found it frustrating when attending markets as a customer that there was limited choice for a gluten free’er’ like myself.

What is a typical day like for you?:
The business is unfortunately not my main job at present.  I work about 30 hours a week at NDDH, so my typical day is spent working at the hospital and baking by night.  The weekends are market days for me, which I love.  I do not enjoy the cold, but I love meeting and chatting to customers (and traders).

What has been your biggest challenge with regards to your business?:
Juggling a day job with trying to grow the business is by far my biggest challenge.

What aspect do you enjoy most about your business?
As I have previously mentioned what I love about my business is that I get to bake and meet all the lovely people that purchase from.  There is nothing more rewarding than people telling you how much they enjoyed a product.

Is there anything you would do differently if you started over again?
I do not think there is anything I would do differently.

Do you have any advice for people wanting to start their own food or drink business?
If you have the passion and determination then I would say just go for it.  It is a a lot of hard work and you have to be prepared to put in a lot of hours, but most importantly enjoy it.

What are your plans for the future?
To continue to grow and develop the business so I am able to give up my day job!

Company Website:
http://www.thefeelgoodlarder.co.uk